Who cares about ‘what’s working’ anyway?
How to avoid getting lost in a sea of sameness online
What do London streetwear brand Corteiz (who just announced their major collaboration with Nike) and Grammy-award-winner Solange Knowles have in common? They just do their own thing.
Instead of chasing virality, create space for creativity and experimentation. Trust the team you’re working with. The most effective campaigns are experimental to some degree. Live a little. It’s more fun that way.
Not sure what I mean? We break it down here.
| Let me explain |
Marketing & Mindset Shifts
Happy Easter, Happy Sunday, Happy End of Q1! It's the season of new beginnings and personally, I'm excited about the prospect of what this quarter holds. January to March was just the warm-up. If you've been to London, Manchester, Boston, New York or Washington lately, you may have noticed that the city is peppered with a new(ish) coffee shop that appears to be taking the streets by storm: Blank Street. I recently posted this video about 1 of 3 Marketing Keys behind Blank Street's viral...
Happy Monday! It's officially the first full working year of 2024, and we've got SO much planned to help you elevate how you market and position your brand over the next 12 months. In order to do that, I need just one small thing from you. I want to be able to tailor future content to your exact needs, which category (or categories) do you identify with? Please click as many that apply to you below. I'm a creator I'm working on a brand (this includes brand founders, marketing people who work...
Office Hours have landed 🚀 How do we align with our dream customers? How do we educate people about our services? How do we restart our growth? How do I increase my conversion rate? Earlier this month we launched Office Hours, the forum for small businesses to receive tailored advice for their brand and get some well-deserved marketing advice in an accessible way. Here’s our first-ever edition, hosted by our founder Abiola. Enjoy! You can submit additional questions under the video on our...